expertise. Authenticity. trust.
We move brands that move people.
WE ARE FRIctionlESS
Multi-channel business consulting for brands that create human motion, health, and happiness
Frictionless is a collective of trusted and experienced veterans in outdoor gear, bicycling, and consumer products. We obsess about creating sustainable profitability through authentic, uncomplicated, and efficient drivers of customer and commercial value. We help businesses and investors navigate growth, commercial transformations, and go-to-market and brand strategies by leveraging our networks and successes at leading global DTC, B2B, and multi-channel brands like Specialized Bicycle Components, Canyon Bicycles GmbH, Backcountry, Rapha, Vittoria Tires, and more.
our track record, your ROAD to success
We’ve been instrumental in growing the world’s leading outdoor and lifestyle brands. From scrappy start-ups to international expansions, from bootstrapping to M&A, our track record includes successes at enviable early-stage and legacy brands. We’d love to talk and see how we can support your commercial goals.
we are everywhere
Our collective is global, so chances are we are where you are — or very close by. Contact us to find out more.
Our services
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Business transformation
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efficient growth
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fractional leadership
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project consulting