About Frictionless

Frictionless is a full-service software partner, capable of developing, marketing, and maintaining both web and mobile applications. Our global client base includes emerging startups and established enterprises alike.

Web development

Frictionless is a premier web application development firm with the experience and expertise to help you succeed. Our app development services are used by some of the world's largest companies, and by exciting technology start-ups.

App development

You may already have the vision for the next great iOS or Android app. Our job is to turn that idea into reality. Whether your application is targeted to the consumer market or businesses, Frictionless has the creativity and expertise to bring it to life.

Online Marketing

Attention is now the currency of the Internet, and the fastest-growing strategy to attract that attention is participation in social media. Frictionless provides expertise in all major social platforms, and how to utilize them for each of our clients.


Our Portfolio

We're in the business of helping companies make a difference with their products. Our clients come from every vertical and support both large and small audiences.

Come work with us.

Ready to bring your idea to life? Let us know how we can help you get your project started. Let's work together.

Our Process

We believe your experience is your product. In the early stages, it embodies your goals, addresses your audience, and seeks to delight your users.

What we conceptualize during this period of exploration is captured in quick sketches, user personas, flow diagrams, and even team interviews.

With Evernote full of our notes and learnings, we move into the design process. This first step in design requires close involvement with your team to identify competitors, preferences, and existing designs.

We're experience designers. Experiences take shape in many forms from websites and web apps to mobile applications.

Our research comes into play when we create artboards of design inspiration, sketch out drafts of application screens and start considering the technical foundation of the application. With enough sketching and wireframing, we'll product a map of application screens that show how your users will use your application.

Here, we'll place a strong focus on creating a user-friendly experience to avoid reworking designs once into the interface and implementation stages.

We develop with the right technologies. We're specialists in Node.js, JS, iOS, Android, and web technologies.

Many believe the magic happens here - but it's been happening all along. However, this is the first time you get to see and use your product. Never locking you into a certain design or experience, we'll take all existing understandings of flow and design and start building your application.

Every product requires careful planning. While a roadmap may not be your thing, we'll help you identify crucial functionality and divide your project into digestible and exciting product releases.

As an agile development shop, we're iterative by nature. We know with changing priorities and user feedback, features can either become more important or less important.

We'll work with you and keep open conversation to learn about these changes in priority and produce regular builds for your team to test and provide feedback.

Meet Our Team

It’s all about the chemistry. Cultural fit is just as important as technical fit. Our team of designers, developers, and strategists all agree.

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Contact Us

At Frictionless, we have the right team for your needs. If you have a product idea, let us help you bring it to life with our commitment to excellence in technology. We'd love to be a part of your development strategy. Feel free to get in touch with us, anytime, anywhere!

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+971 562 169 995

Motor City Dubai

hello@wearefrictionless.com